Advertise on You Don’t Say…
Advertising on a Podcast is a Slam Dunk.
I can hear you thinking, “You don’t say…”
But it really is. And it’s not just me saying that. Here are the numbers…
The data below is from Infinite Dial 20, The Nielsen Company
Nearly 60% of the US population listens to podcasts (Infinite Dial 20)
25% of Americans listen to a podcast weekly (Infinite Dial 20)
Most podcast listeners don’t skip ads because they are integrated into the episodes and read by the host
Almost 50% of podcast listeners have household incomes of $75k or more (and that goes for 35% of the rest!), 45% have household incomes of $250k
Listeners listen to an average of 7 shows a week, with 80% listening to all or most of each episode
94% of listeners are more active on all social media channels, so they are more likely to follow companies on those channels
Nearly 70% of listeners agree that podcast ads made them more aware of products or services and 54% say they think about buying those products and services
Almost 75% of listeners tune in to learn something new
Brands that advertise have seen a 14% rise in purchase intent
Advertising Opportunities on You Don't Say...
The numbers don't lie. Promoting your business on a podcast is a game changer.
To advertise or with questions about advertising on You Don't Say... email me at info@youdontsay.net and we can talk about the best fit for your business and budget.
You Don't Say... is carried on all major podcast platforms and most others, and has a reach from coast-to-coast. Visit the Where To Listen page to see a list. And when you sponsor via an In-Podcast Spot, we'll place a text link following the episode summary/description, which appears on the website and wherever the cast is syndicated to.
We also send out a monthly email blast highlighting recent episodes. The email is delivered to several hundred loyal subscribers with an open rate of approximately 40%.
We can also help out with copy writing and design if you don't have any promo copy or banner ads, or if you don't currently work with an agency to produce that type of creative. Let us know and we can give you a quote for development of either.